About

Deana Alagna. She was born and raised in New Jersey, just in the shadows on New York City, the northern hemisphere's field of dreams. Don't forget, however, that Alagna was specifically born in Hoboken, New Jersey, the home of music legend, Frank Sinatra.

​

Fashion mastermind Deana Alagna also comes from a large and loving Italian family. Her Grandparents were hard working immigrants who pursued the ultimate American dream. Her maternal grandmother was also a seamstress.

​

In her childhood, Alagna's playtime was a time to express her creativity. Her parents encouraged her to stand out from the crowd and carve her own path in life. And years later, the dream to pursue fashion was a calling unlike any other. Fashion was her passion and she began taking classes at the Fashion Institute of  Technology.

​

At FIT, Alagna studied fashion design. And as time passed, she worked in all aspects of the fashion industry, from design to merchandising and production.

​

Now, Alagna is the proud owner of RokBUTTomed, making fashion readily available for the true and hard working rocker chick.

​